Work With Me

I take complex, often ugly systems and make them clear, usable, and beautiful. Civic data, enterprise tooling, and product dashboards. With 9 years across big tech and startups, I work where the problem is genuinely hard: dense data, multiple user types, and real stakes if you get it wrong. The goal is not screens that look good. It is products that make a complicated domain feel obvious to the people using it.

I have shipped at Apple, led design at Avvir where two products I owned drove over 60% of bookings, and authored City Permits and City Budget, two live civic tools used by everyday New Yorkers.

How I can Help

The Legibility Audit

A focused read on where your product loses people. I assess your core flows, find the highest-friction moments, and deliver a prioritized set of findings with clear redesign direction for what matters most.

Best for: Teams who want a sharp, prioritized view of what to fix and why, before committing to a larger effort.

MVP or Feature Design Sprint

From concept to a polished, validated prototype. I help shape the product thesis, define scope, and design the core experience end to end, ready for users, investors, or developer handoff.

Best for: Teams moving from idea to something real, or designing a major new feature under time pressure.

Complex Systems and Workflow Design

Deep work on data-dense, multi-persona products: dashboards, internal tools, and professional workflows. I make information-heavy interfaces legible, bring structure to systems that have grown tangled, and set up the design system governance to keep them coherent as they scale.

Best for: B2B, enterprise, and civic teams whose product is powerful but hard to use.

Fractional and Embedded Design Leadership

Ongoing partnership for teams that need senior design judgment without a full-time hire. Embedded with your team, owning a surface or guiding the product's design direction over time.

Best for: Companies that need staff-level design leadership on a flexible basis.

Why Work With Me

Systems thinking, not just screens. I design products that make complex domains legible, construction data, enterprise workflows, civic systems, for the people who live inside them.
Product judgment first. I focus on the decisions that matter: what to build, what to cut, and how to make a hard problem feel simple.
End to end execution. From research and strategy through design systems, high-fidelity prototypes, and clean developer handoff.
Proven on real products. Apple, Avvir in construction tech, and an independent civic platform that ships and runs in the world.

Systems thinking, not just screens. I design products that make complex domains legible, construction data, enterprise workflows, civic systems, for the people who live inside them.
Product judgment first. I focus on the decisions that matter: what to build, what to cut, and how to make a hard problem feel simple.
End to end execution. From research and strategy through design systems, high-fidelity prototypes, and clean developer handoff.
Proven on real products. Apple, Avvir in construction tech, and an independent civic platform that ships and runs in the world.

Every engagement is scoped to the problem. Tell me what you're working on and I'll come back with an approach.

Email Me