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E-COMMERCE

Nail Polish Web Store

Challenge

A nail polish company hypothesized that its customers felt that their online store was difficult to use.

Task

Validate this hypothesis and improve the customer experience on the online store.

Result

Improved the customer experience on the online store, as customers used the new filter and wish list features I designed to successfully complete tasks in usability tests. Through live A:B testing, both heatmaps and Google Analytics event data showed the features were being adopted.

Process

Stakeholder Interviews · Survey / Interview Screener · Customer Interviews · Competitive Analysis · Sketching Workshop · Wireframes · Mockups · 1:1 Usability Testing with High Fidelity Prototype · Live A:B Testing

3 high fidelity mockups of an e-commerce nail polish store's category, product, and cart pages.
An e-commerce nail polish store's category page, showing its nail polish finish and color filters.
An e-commerce nail polish store's cart page, showing its wish list features.
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